Are you Hidden Behind A Social Media Glass Wall?
Posted by Hersh Bhardwaj in Web Business Branding on June 20th, 2009
If you're new here, you may want to subscribe to my RSS feed. This blog is for anyone interested and engaged in top-level web marketing. Its NOT a make money online quick blog. Its NOT a get tips on top-rankings and seo stuff blog. Infact it will be a nojoy blog for anyone looking for a quick read and short-cut for gaining knowledge. And I DONOT plan to earn any money from this blog. I am doing just for the love of it. The den is for strategies to turbo-charge your business using the web marketing anthems. Its for a wider screen ideology.Long term success. Innovation with marketing. Vision and all such posh words! You got the idea. Thanks for visiting!
Behind The Glass: Courtesy Flickr
Its happening more than ever. Customers have stopped going to high streets to shop on weekends; kids would rather rent movies online;even pensioners have been given their online PINs to operate their accounts from home.
You’d say whats wrong with little convenience. Life’s getting ever busier. But let me take a step back to look closer.
I dn’t have problems with consumers shopping online,or, researching about their next buy via Kaboodle or Amazon. I have issues with businesses hiding behind that glass wall that’s getting ever thicker. Read the rest of this entry »
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Are You Politically Correct in Your Social Media Interactions?
Posted by Hersh Bhardwaj in Web Business Branding on June 18th, 2009
Politically Incorrect
One of my best friend has a Facebook account, but only to keep in touch with mates. His engagement is limited merely to exchanging pleasantries. He has a bank job to keep, he says. And under the present circumstances where employers are desperately looking for a reason to fire staff, he can’t be found misplacing a vowel in a hard-learned foreign language.
Big brother is always watching. In present scenario when even the most reluctant of business owners are drifting towards a social media engagement, whats the limit of political correctness?
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Why Do You Need A Website For Your Small Business Marketing?
Posted by Hersh Bhardwaj in Strategic web Marketing on June 15th, 2009
The question might sound absurd to a lot of people. In 2009 one might even feel naive to be thinking of answering this. We have taken for granted that one and all under the blue sky understands, as they do the need of fresh air, the importance of being online. Read the rest of this entry »
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4 Ps of Web Marketing For Small Business & Startups-Proficiency
Posted by Hersh Bhardwaj in Strategic web Marketing on June 10th, 2009
If you have heard about the 4 Ps of marketing, you must have wondered whether there can be a similar theorizing for the web-based marketing. In order to run a small business that relies upon the internet in any way, you need to know your web marketing fairly well. Great thing is that its easier than you have been told.
The 4 Ps of web marketing will provide you enough knowledge to be able to perceive and approach your web-based business in a better, more holistic, way. This gives a concise way of understanding a subject, which is normally outlined by a random array of tips and techniques. Read the rest of this entry »
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Zen And The Art Of Business StartUp: Watering
Posted by Hersh Bhardwaj in Start-Ups on April 28th, 2009
A Journey Begins
How the hell, one might say, Zen relates to a business start-up?
To start with, Zen gives a way, which focuses upon direct experience rather than theoretical knowledge. So, out goes the argument that prescribes an MBA to start your business. We have a level playing field- as long as you are willing to learn.
In this article series I would present small practical ‘taken for granted’ ideas to supercharge your business start-up process. Wait till the end to grab the ’sutra’. Read the rest of this entry »
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Conveying Yourself Through the Web Layers
Posted by Hersh Bhardwaj in Web Business Branding on March 31st, 2009
I am a big fan of business branding built around the image of founder, or, CEO. Bill Gates and Sir Richard Branson are shining examples.
But it hasn’t been easy for even the most charismatic of CEOs and business founders to actually go and connect to their prospects and customers. Web branding didn’t exist. Blogs were’nt there. They couldn’t generate raves in forums and websites around the world. ( war-time propoganda has existed for centuries though!).
But it has changed with the advent of web 2.0. As my illustrationon the left depicts, that we are surrounded by certain layers of web. To convey your brand through these layers is the way forward. And logical.
Those who read Seth’s blog would know that this post is inspired by his latest post on personal branding . Read the rest of this entry »
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Apple Compulsive Disorder: How a Mac, an Iphone, or an Ipod can spark obsession?
Posted by Hersh Bhardwaj in Web Business Branding on February 23rd, 2009
Apple Compulsive Disorder
That’s right, for most Apple users it is an obsessive compulsion. For those who do not own an Apple yet, it’s a desire subtler than sex. The two Steves must have never imagined that this brand name would actually become as mystical as the original forbidden fruit. It not only looks tempting it tastes better than anything you have ever licked. The forbidden fruit I mean!
Why is the Apple brand cheesy and irresistible? Why Apple has no competition? What makes this forbidden fruit so popular?
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Liverpool’s Newest University Hopes to Impress In vain!
Posted by Hersh Bhardwaj in Website Reviews on November 10th, 2008
Liverpool Hope University
I have an unbreakable bond with Liverpool Hope University in Liverpool. I studied for me my PG in Literary Criticism at Hope!! Well, this review has nothing to do with my MA, but, as I recently stumbled upon the website I knew I have to contribute my tuppence.
Read the rest of this entry »
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Cubicle Slave Anonymous,The Matrix, and, Brand ‘You’!
Posted by Hersh Bhardwaj in Web Business Branding on August 17th, 2008
The Matrix image
Do you have a brand ?, Or, Are you a brand ?
Let’s reiterate, is your business proposition unique? Do you provide a package that nobody else provides? or, do you sail in the same stream all your competitors are?
Tom Peters in his book BrandYou50, mentions (coins?) the phrase, cubicle slave anonymous (CSA), reffering to Dilbert cubicle workforce who are brandless and faceless entities. I have not read the whole book, only the review by Cody McKibben and I picked up this phrase.
If you remember the film, The Matrix, Neo was a typical CSA.With all his skills and talent he was still confined to his cubicle and a small crappy flat. But he ends up becoming ‘the one’. The process involves rigorous training and hammering by Morpheus who knows Neo is the one. Read the rest of this entry »
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