Backlinks Strategy Inputs: Just Link It!
Posted by Hersh Bhardwaj in Strategic web Marketing on April 6th, 2010
So much hoola-hoop about backlinks! Most SEO companies have ‘link-building’ as their primary deliverable in their service agreement.That suggests that a lot of SEO people consider backlinking as the chunk of their service activity. Is it as easy as that- just link to as many sites you can and over a period of time you rise up the rankings? I am sure we all know the answer to that. Its a resounding NO! Read the rest of this entry »
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5 Reasons Why Google Nexus-One is Not Just a Smartphone
Posted by Hersh Bhardwaj in Marketing Current Affairs on January 3rd, 2010
The cyberspace is abuzz with this gossip. Apple, Microsoft, and the sorts are both nervy and hooked to the news, and, we, Google admirers can’t wait to know all about it. Jan 5th has been tipped as the big day. I am not going to make any predictions about what’s going to happen (I might have to update my post, if I do that ) but I reckon that Google has the smartphone ready and they are just aligning all the pieces together, synchronizing all the delicate feathers perfectly before showcasing what’s already a sensation.
I have had really hard time finding a ‘why’ report on Nexus One. Granted that the information available is a bit on the lower side to form any hypothesis about why Google ventured into mobile industry. Still people managed to gather bits about the processor (Snapdragon), platform (Android 2.1) and even the touch screen features of Nexus One without an official release out. So why not let me analyze why Google needed a smartphone at this point of time. The world is moving from computer-based online surfing to handheld devices. This is going to be the trend and innovations thought around this will rule the future. Google has the largest target audience to command. Read the rest of this entry »
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Google’s Advice For Cross-Domain Duplicate Content
Posted by Hersh Bhardwaj in Strategic web Marketing on December 18th, 2009
It was inevitable that Google will have to clear their position on dupe content. They started by advising how to deal with duplicate content on your site without offending them. All fine. Here’s a little run down what that post means for you-
- Find out how much duplicate content are you using within your site.
- If you find multiple URL’s within your sitemap with similar content, volunteer and be willing to choose one over another. Smart huh, Google! But wait…
- Use rel=canonical tag to tell Google which URL you’d prefer them to crawl, index and rank.
Rest of the post is about using 301 redirects and using Webmaster Tools URL parameter handling tool.
Now, this week Google came out to address the heart of the duplicate content issue- duplication across multiple domains. This is something most article marketers and grey-hatters are worried about. You can check the duplicate content cross-domain issue post yourself.
Reading and making sense of the whole thing, I reckon this will be helpful to both Google and genuine webmasters being penalized for dupe content unknowingly.
While this will help a lot of people, the canonical tag will mostly be debated by content marketers. Can Google convince article marketers to tag one source over the other?Well, this will surely make G’s task easy but what’s the advantage to those who distribute their articles to hundreds of directories? The non-tagged URL’s will not make it to SERP’s but will they pass on link juice? Will they themselves have ANY value at all?
This is one of the FAQ regarding this topic which Google played rather diplomatically-
“Q: I’m offering my content / product descriptions for syndication. Do my publishers need to use rel=”canonical”?
A: We leave this up to you and your publishers. If the content is similar enough, it might make sense to use rel=”canonical”, if both parties agree”
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What is Duplicate Content Issue in Article Marketing?
Posted by Hersh Bhardwaj in Strategic web Marketing on December 4th, 2009
Podcast: Play in new window | Download
If you have a blog/site and ever done some article marketing you must have come across the ‘duplicate content’ debate. Article marketing relies upon submitting to multiple, often, hundreds of directories at the same time. If you were to submit to even 50 directories you’d be really worried about writing all those articles. Most people blast the same stuff to all the directories. And then the debate arises.
If you’re giving away same stuff, are you not creating spam?
What’s the point of duplicate article syndication, when in the first place article directories are supposed to be information powerhouses?
Will your be banned by Google?
What’s the best way forward, where you don;t have to write an original article for each directory and still you escape the ‘ban’?
Find out all the duplicate content issue debate here in my very first podcast.
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Q&A On Article Marketing, Profitable Niche and Keywords
Posted by Hersh Bhardwaj in Strategic web Marketing on December 3rd, 2009
Image Courtesy Flickr
I received a mail from one of my forum mates the other day. We had a lot of discussion about internet marketing in general. Here is a little excerpt from our conversation. I thought it’ll help a lot of people.
Q-How do I pick a good niche to promote? (In this very thread, Robert said about one of the niches: “that niche is almost dead now”. How do I avoid picking a niche that’s dead and choose one that is popular?) Read the rest of this entry »
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Whats the best Way of Selling Costumes- Show’em in A Vid!
Posted by Hersh Bhardwaj in Website Reviews on November 12th, 2009
Baseball Home Run Hottie Costume, Playboy™ Read the rest of this entry »
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10 Steps To Find a Great Niche For An Online Business- Part 2
Posted by Hersh Bhardwaj in Start-Ups on November 4th, 2009
This is the part two of the niche-finding exercise I wrote about in my previous post. As I have already said that this list is a fool-proof way of finding a profitable niche. All successful niche marketers use a lot of these ideas, if not all, to investigate their next profit-pulling niche. So, without further ado here’s the list of next five tips-
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10 Steps To Find a Great Niche For An Online Business- Part 1
Posted by Hersh Bhardwaj in Start-Ups on October 22nd, 2009
How To Find a Profitable Niche
If you know how to leverage the power of the internet to generate revenue by selling stuff, you probably already have a site or a group of sites. Whether you are an Ebay seller with your own site, or, a reseller makes no difference at all. If you are in profit, you must have found the formula to do business successfully online. Now the next stage is replicating this success by selling even more stuff. Building your second site. Starting your next ecommerce store. Read the rest of this entry »
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Tu TuRuRe Tu Tu TuRu- Wake up Chelsea Morning By Joni Mitchell
Posted by Hersh Bhardwaj in Strategic web Marketing on October 14th, 2009
Woke up, it was a Chelsea morning and the first thing that I knew,
There was milk and toast and honey, and a bowl of oranges, too.
The sun poured in like butterscotch, and stuck to all my senses,
Won’t you stay, we’ll put on the day, and talk in present tenses? Read the rest of this entry »
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10 Business Commandments of a 90 Year Old Plain Dealer-Part 2
Posted by Hersh Bhardwaj in Start-Ups on October 12th, 2009
Here is the promised follow-up to Regina Brett post I wrote earlier. The next five points. Enjoy.
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Over prepare, then go with the flow
When there is a really nervous event coming ahead and you can do nothing except to sweat and spend sleepless nights. There is one thing you can do- prepare, prepare and over prepare. That’s the only confidence booster in hard times. The Law of Karma/Actions says that we can’t influence results by merely worrying about them. Only way to ascertain a favorable outcome is by making sure the ‘action’ is performed right. Wouldn’t you do your homework well and prepare? Regina says, Over prepare and go with the flow.
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If we all threw our problems in a pile and saw everyone else’s, we’d grab ours back
This is an old one. Humans have a tendency to magnify their own problems and other people’s happiness. Should be the other way round for a happy life, shouldn’t it. We tend to think my probs are the biggest and most complicate. While my friends always seem to do great. In business situations this hurts even more. This commandment has a lot in common with a previous one- ‘Don’t compare your life with others’. The simple fact is that we just CANNOT know what’s the deal with others, what’s their life like from inside? Using the theory of relativity we can always find someone with more problems than us. Then why we tend to look at those with lesser issues than us. Its de-motivating and induces negativity. I bet you will never trade your business problems with mine. At least you know your problems better.
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No matter how you feel, get up, dress up and show up
The show must go on. Woody Allen has a great quote about,’ half the success is about showing up’. This also applies to having off-days or bad- days that an entrepreneur can have. Don’t let your feelings and mood dictate your business. The show must go on at all cost.
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Yield
Yield is a beautiful word. It can mean ‘to be productive’ and it can also mean ‘to give way’ or ‘to surrender’. The biggest mantra anyone can give to an entrepreneur is to be productive. To yield is to produce what it is that you are here to create. Is it money and fame for yourself, go do it. Is it a solution of an intricate problem of your clients, go provide it. The ROI of your efforts and must be produced.
The other meaning is also great. It teaches politeness and patience. The age-old dictum of let-go. Its not the rudest trees that withstand the vagaries of nature and hails, but the most polite and flexible. Conceding a small battle can often win you a major war.
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The Best is Yet To Come
Yes, the time can only improve. The ever-growing ever-improving life is the only life worth living. Every morning wake up with hope and ambitions for your business. Each day a bigger ambition and even better plans. Because, the best is yet to come. So prepare to embrace it.
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