The Matrix image
Do you have a brand identity online?
Let’s reiterate, is your online-business proposition unique? Do you provide a package that nobody else provides?
These questions hold as much value for a web entrepreneur as for an offline brick-and-mortar venture.Maybe more.
Tom Peters in his book BrandYou50 mentions (coins?) the phrase, cubicle slave anonymous (CSA), reffering to Dilbert cubicle workforce who are brandless and faceless entities. I have not read the whole book, only the review by Cody McKibben and I picked up this phrase.
If you remember the film, The Matrix, Neo was a typical CSA.With all his skills and talent he was still confined to his cubicle and a small crappy flat. But he ends up becoming ‘the one’. The process involves rigorous training and hammering by Morpheus who knows Neo is the one.
Neo was offerred two choices, two pills- blue and red. One of the pills would keep him in his present state as a CSA in his Dilbert cubicle, and, another pill takes him on a path of self-realisation.
Some points come out of The Matrix story.
- You always have an option to break free out of the Dilbert cubicle.
- You have to make a choice.
- You only have few choices.
- Once you choose the break-free route, there is no coming back- you have to tumble down the rabbit hole.
Now, translating the Matrix story to web business world, the cyberspace is pregnant with CSAs. Any keyword search on Google would would return thousands of results. Making yourself stand apart out of those thousands web-links requires a science and art to be mastered. Remember, you only have a few seconds to make a mark.
A business website is one of the most cleverest ways to reflect and reinforce your brand. And that’s not all. It’s the fastest way to leverage upon that brand. No other branding medium will get you results this fast. In fact, no other medium lets you measure your brand value in figures. Still its surprising to see so many web businesses following the bandwagon. Every industry has so many brand-less participants. I’ll call them CSAs.
The Agents from Matrix are there to stop anyone making a decision to stand up. These signify several factors making it harder to choose a path to brand-dom. Is it lack of expertise for you? Cost factors? Or just lack of clarity towards the significane of online branding? Whatever it is, Neo has the inherent power to slay the Agents.
Has your web business found a route to tumble down to freedom? Or, are you still following what thousands others do within your industry!
You have to start by making a choice.Blue, or, red.
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