The cyberspace is abuzz with this gossip. Apple, Microsoft, and the sorts are both nervy and hooked to the news, and, we, Google admirers can’t wait to know all about it. Jan 5th has been tipped as the big day. I am not going to make any predictions about what’s going to happen (I might have to update my post, if I do that ) but I reckon that Google has the smartphone ready and they are just aligning all the pieces together, synchronizing all the delicate feathers perfectly before showcasing what’s already a sensation.
I have had really hard time finding a ‘why’ report on Nexus One. Granted that the information available is a bit on the lower side to form any hypothesis about why Google ventured into mobile industry. Still people managed to gather bits about the processor (Snapdragon), platform (Android 2.1) and even the touch screen features of Nexus One without an official release out. So why not let me analyze why Google needed a smartphone at this point of time. The world is moving from computer-based online surfing to handheld devices. This is going to be the trend and innovations thought around this will rule the future. Google has the largest target audience to command.
- Google Has Already Proved Android As The Windows Mobile Killer- With some of the best phones of 2009 (HTC, Samsung, Verizon Droid etc.) already successfully using Android, Google has killed two birds with a shot- They have a proven platform for their own smartphone, and, they have already proved that Wi Mo is not infact a good choice for next generation mobile devices. This is yet another masterstroke in Google Vs Microsoft battle, where a successful Nexus One will eventually push Win Mo phones further down the list behind the likes of Nexus One, HTC, and Apple 3GS.
- Google Wants Chrome To Be The Browser Of Choice- for both computer and mobile based- Are we surprised? Just a few days ago Google started displaying Chrome ads on Google search pages all over the word. Is this a co-incidence that their very first mobile device is coming out while they are putting Chrome in front of millions of their users. I am not sure yet, but Nexus One will be using some kind of Chrome mobile browser, either right away, or in future. Tell me about IE Vs Chrome battle here.
- Want To Warm The Market For Chrome OS- Well, well, Google’s own OS is going to be out soon. Experts believe that’s the reason why big G has started the Chrome promotion campaigns- to make ‘Chrome’ a household name by the time OS comes out. And if Nexus One has some variant of Chrome, that’ll be the icing on the cake- both the computer-based and mobile-based audiences captured. Should the Windows guys start to worry about this already? I bet they are already on Mars to find a solution to counter this!
- Next-Gen Technology In Snapdragon+Android- Google seem to be coming out to ruffle the feathers of all the big brands. The Snapdragon association will sure make Intel and Nvidia a bit uneasy. Intel’s Atom and Nividia has been proclaiming that their processor is the thing of future. They have some neat little ‘netbooks’ to point to. But guys, Snapdragon+ Android has already been tipped as the future of next-generation mobile technology.
- Mobile Application Market- 2009 has been the year of touch screen smartpones and mobile apps. Apple has its own apps store already sold a gazillion apps to Apple users worldwide. This would surely worry me if I have the majority of online users at my command and I am letting Apple and others leverage all that benefit. Google has built the empire around some fantastic free softwares ( Gmail, Docs, Waves to name a few). Every bit of code that’s used by users lets Google into the lives and psyche of internet population. Makes them so much nearer to Google and addictive to G services. Mobile Apps is a great new opportunity towards that age-old Google expansion strategy. I bet Nexus One will have a hoard of free classy apps to start with.
- Extended Mobile-Search Market- I know I said five reasons, but in the excitement I can’t stop churning. So here’s the bonus tip why Nexus One is so much more than a phone to Google. With Google’s own platform (Android), own browser, and own apps, wouldn’t it be far easier to manage and organize their search market in the mobile internet user niche. That’s their core business after all and any new product supplementing the core model is a stroke of genius.
Nexus One is a multifaceted personification of Google’s long-term strategy that’s not only going to pave the way for future but also leverage on Google’s astounding brand name to kill competition and surge ever ahead.
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