WhatsApp is now moving from only being a social media platform to being incorporated into businesses. Of the many messaging apps, WhatsApp is the most popular of all with billions of users. This is attributed to its simplicity, effectiveness, and ability to supports various forms of Medias.

Apart from helping with communication in business, this application enables 2B2C and B2B activities that help businesses with carrying out transactions. This feature has been harnessed by digital marketers who are now integrating WhatsApp on their sites.  Below are some of the advantages that come with using WhatsApp business in marketing.

  • Real-time response

Unlike emails and other phones of communication used in marketing, using WhatsApp enables the marketer and the client communicated in real-time. By ‘real-time’ it means that one can send and receive information immediately. Using this form of communication helps in providing excellent customer experience to your clients. In turn, clients will prefer buying your product or using your services to others.

Also, what’s App enables you to converse with your customers rather than one-way communication. These conversations will help in building good relations that will go a long way in marketing your business.

  • Exchange of multimedia

WhatsApp enables the marketer to send a variety of media to its customers. One can exchange videos, documents, photos or even voice messages. This provision helps marketers to give customized service to their different clients.

Marketers receive a clear picture of what their target market requires. As opposed to the theoretical content, images and videos are more self-explanatory. With a clear picture, marketers can deliver to their customer’s needs and preferences without compromising on quality, design, and concept.

  • Accessibility

Every marketer looks for the best way to market a product or service to their target market. The ability to reach a majority of the targeted customers is essential. With the current technological advancement, right about everyone owns a smart device. These devices are all compatible with WhatsApp.

That said advertising and marketing a product via such a platform that can reach your target market easily while at the same time working on a friendly budget. Marketers can reach out to billions without geographic restrictions.  

As much as WhatsApp is considered as a mobile app, it is worth noting that there is a desktop version available for computers. It operates the same way the mobile app does. This version is suitable for large scale businesses.

WhatsApp is now moving from only being a social media platform to being incorporated into businesses. Of the many messaging apps, WhatsApp is the most popular of all with billions of users. This is attributed to its simplicity, effectiveness, and ability to supports various forms of Medias.

Apart from helping with communication in business, this application enables 2B2C and B2B activities that help businesses with carrying out transactions. This feature has been harnessed by digital marketers who are now integrating WhatsApp on their sites.  Below are some of the advantages that come with using WhatsApp business in marketing.

  • Real-time response

Unlike emails and other phones of communication used in marketing, using WhatsApp enables the marketer and the client communicated in real-time. By ‘real-time’ it means that one can send and receive information immediately. Using this form of communication helps in providing excellent customer experience to your clients. In turn, clients will prefer buying your product or using your services to others.

Also, what’s App enables you to converse with your customers rather than one-way communication. These conversations will help in building good relations that will go a long way in marketing your business.

  • Exchange of multimedia

WhatsApp enables the marketer to send a variety of media to its customers. One can exchange videos, documents, photos or even voice messages. This provision helps marketers to give customized service to their different clients.

Marketers receive a clear picture of what their target market requires. As opposed to the theoretical content, images and videos are more self-explanatory. With a clear picture, marketers can deliver to their customer’s needs and preferences without compromising on quality, design, and concept.

  • Accessibility

Every marketer looks for the best way to market a product or service to their target market. The ability to reach a majority of the targeted customers is essential. With the current technological advancement, right about everyone owns a smart device. These devices are all compatible with WhatsApp.

That said advertising and marketing a product via such a platform that can reach your target market easily while at the same time working on a friendly budget. Marketers can reach out to billions without geographic restrictions.  

As much as WhatsApp is considered as a mobile app, it is worth noting that there is a desktop version available for computers. It operates the same way the mobile app does. This version is suitable for large scale businesses.