The most known form of email marketing is the business to customer B2C strategy where customers are lured into buying good or products. There is a different though similar form known as B2B. Business to business (B2B) email marketing deals with two parties in a business context. This form of marketing allows companies or enterprises to exchange products, information, or even services through emails.

In the marketing world, B2B email marketing is famous for having long sales cycles. This helps in creating a good rapport between the marketers and the prospects. However, the long cycles can also work against the salesperson when a deal takes forever to be sealed. Marketers can take advantage of the digital transformation and automate their B2B email activities. Below are four ways in which automating your B2B emails will help you to fully maximize this tool.

  • Triggered emails

One can automate an email drip campaign by using triggers. Your customers will receive emails which are triggered by certain conditions. For instance, a personalized email can be sent to recipients added to your subscription list, clicks on a link on your website is tagged in your post, and many other ways. Triggers also help you to follow up with your customers.

  • Quick response

Most of the B2B email campaigns take too long due to poor communication between the involved parties. Automating the emails campaigns by setting up autoresponders will help in overcoming the negative sides of long sales cycles associated with B2B.

You can apply autoresponders for as welcoming emails, subscription confirmation, and lead magnet emails.

  • Following up “non-openers.”

It is natural for prospects to sometimes ignore emails from marketers, but if you persist, chances are they will give you an ear. One can automate the resending of emails to recipients who do not open your emails. The content of the email will be the same, but you can change the subject. The marketer gets to decide on when the email is resent, that is maybe three days or weeks after the first email was sent.

  • Personalized email

Automated emails can be customized to fit the recipient’s needs by conditioning. Automated emails with conditions help you send emails, follow up, and respond to a large group of people without going through the lengthy process. Since you will be dealing with many people, conditioning helps you to send customized emails to all your recipients.

The most known form of email marketing is the business to customer B2C strategy where customers are lured into buying good or products. There is a different though similar form known as B2B. Business to business (B2B) email marketing deals with two parties in a business context. This form of marketing allows companies or enterprises to exchange products, information, or even services through emails.

In the marketing world, B2B email marketing is famous for having long sales cycles. This helps in creating a good rapport between the marketers and the prospects. However, the long cycles can also work against the salesperson when a deal takes forever to be sealed. Marketers can take advantage of the digital transformation and automate their B2B email activities. Below are four ways in which automating your B2B emails will help you to fully maximize this tool.

  • Triggered emails

One can automate an email drip campaign by using triggers. Your customers will receive emails which are triggered by certain conditions. For instance, a personalized email can be sent to recipients added to your subscription list, clicks on a link on your website is tagged in your post, and many other ways. Triggers also help you to follow up with your customers.

  • Quick response

Most of the B2B email campaigns take too long due to poor communication between the involved parties. Automating the emails campaigns by setting up autoresponders will help in overcoming the negative sides of long sales cycles associated with B2B.

You can apply autoresponders for as welcoming emails, subscription confirmation, and lead magnet emails.

  • Following up “non-openers.”

It is natural for prospects to sometimes ignore emails from marketers, but if you persist, chances are they will give you an ear. One can automate the resending of emails to recipients who do not open your emails. The content of the email will be the same, but you can change the subject. The marketer gets to decide on when the email is resent, that is maybe three days or weeks after the first email was sent.

  • Personalized email

Automated emails can be customized to fit the recipient’s needs by conditioning. Automated emails with conditions help you send emails, follow up, and respond to a large group of people without going through the lengthy process. Since you will be dealing with many people, conditioning helps you to send customized emails to all your recipients.

Also, putting conditions in your email automation will help you check whether the contacts have opened the email, have tags, have clicked a link on so on. With this information, sending customized emails will be very easy. 

Also, putting conditions in your email automation will help you check whether the contacts have opened the email, have tags, have clicked a link on so on. With this information, sending customized emails will be very easy. 

Topics #emailing #Marketing