Archive for category Marketing Current Affairs

5 Reasons Why Google Nexus-One is Not Just a Smartphone

Posted by Hersh Bhardwaj in Marketing Current Affairs on January 3rd, 2010

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The cyberspace is abuzz with this gossip. Apple, Microsoft, and the sorts are both nervy and hooked to the news, and, we, Google admirers can’t wait to know all about it. Jan 5th has been tipped as the big day. I am not going to make any predictions about what’s going to happen (I might have to update my post, if I do that ) but I reckon that Google has the smartphone ready and they are just aligning all the pieces together, synchronizing all the delicate feathers perfectly before showcasing what’s already a sensation.

I have had really hard time finding a ‘why’ report on Nexus One. Granted that the information available is a bit on the lower side to form any hypothesis about why Google ventured into mobile industry. Still people managed to gather bits about the processor (Snapdragon), platform (Android 2.1) and even the touch screen features of Nexus One without an official release out. So why not let me analyze why Google needed a smartphone at this point of time. The world is moving from computer-based online surfing to handheld devices. This is going to be the trend and innovations thought around this will rule the future. Google has the largest target audience to command. Read the rest of this entry »

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Bing, Goo And You- The Battle Continues

Posted by Hersh Bhardwaj in Marketing Current Affairs on October 8th, 2009


The three internet giants are posed to lock horns once again. Although Google chooses to focus mostly on ‘producing quality’, Yahoo and Microsoft are going to realign their brands with new marketing campaigns. Read the rest of this entry »

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May The Best Car Win: GM’s Wallet of $50 Bn Fat Enough To Beat Honda?

Posted by Hersh Bhardwaj in Marketing Current Affairs on September 16th, 2009


NO.

Tom Peters, amongst many agonized American taxpayers, believes that GM will not be paying back  $50 Bn. Simply because they can’t. Tom Peters lost his faith in the largest US auto-maker, believing that they stopped worrying about making the best cars in the world.A vision that made GM number one car-maker in the world.
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