Archive for category Strategic web Marketing

So much hoola-hoop about backlinks! Most SEO companies have ‘link-building’ as their primary deliverable in their service agreement.That suggests that a lot of SEO people consider backlinking as the chunk of their service activity. Is it as easy as that- just link to as many sites you can and over a period of time you rise up the rankings? I am sure we all know the answer to that. Its a resounding NO! Read the rest of this entry »

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It was inevitable that Google will have to clear their position on dupe content. They started by advising how to deal with duplicate content on your site without offending them. All fine. Here’s a little run down what that post means for you-

• Find out how much duplicate content are you using within your site.
• If you find multiple URL’s within your sitemap with similar content, volunteer and be willing to choose one over another. Smart huh, Google! But wait…
• Use rel=canonical tag to tell Google which URL you’d prefer them to crawl, index and rank.

Rest of the post is about using 301 redirects and using Webmaster Tools URL parameter handling tool.

Now, this week Google came out to address the heart of the duplicate content issue- duplication across multiple domains. This is something most article marketers and grey-hatters are worried about. You can check the duplicate content cross-domain issue post yourself.

Reading and making sense of the whole thing, I reckon this will be helpful to both Google and genuine webmasters being penalized for dupe content unknowingly.

While this will help a lot of people, the canonical tag will mostly be debated by content marketers. Can Google convince article marketers to tag one source over the other?Well, this will surely make G’s task easy but what’s the advantage to those who distribute their articles to hundreds of directories? The non-tagged URL’s will not make it to SERP’s but will they pass on link juice? Will they themselves have ANY value at all?

This is one of the FAQ regarding this topic which Google played rather diplomatically-

“Q: I’m offering my content / product descriptions for syndication. Do my publishers need to use rel=”canonical”?
A: We leave this up to you and your publishers. If the content is similar enough, it might make sense to use rel=”canonical”, if both parties agree”

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If you have a blog/site and ever done some article marketing you must have come across the ‘duplicate content’ debate. Article marketing relies upon submitting to multiple, often, hundreds of directories at the same time. If you were to submit to even 50 directories you’d be really worried about writing all those articles. Most people blast the same stuff to all the directories. And then the debate arises.

If you’re giving away same stuff, are you not creating spam?

What’s the point of duplicate article syndication, when in the first place article directories are supposed to be information powerhouses?

Will your be banned by Google?

What’s the best way forward, where you don;t have to write an original article for each directory and still you escape the ‘ban’?

Find out all the duplicate content issue debate here in my very first podcast.


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I received a mail from one of my forum mates the other day. We had a lot of discussion about internet marketing in general. Here is a little excerpt from our conversation. I thought it’ll help a lot of people.

Q-How do I pick a good niche to promote? (In this very thread, Robert said about one of the niches: “that niche is almost dead now”. How do I avoid picking a niche that’s dead and choose one that is popular?) Read the rest of this entry »

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Woke up, it was a Chelsea morning and the first thing that I knew,
There was milk and toast and honey, and a bowl of oranges, too.
The sun poured in like butterscotch, and stuck to all my senses,
Won’t you stay, we’ll put on the day, and talk in present tenses? Read the rest of this entry »

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If you have heard about the 4 Ps of marketing, you must have wondered whether there can be  a similar theorizing for the web-based marketing. In order to run a small business that relies upon the internet in any way, you need to know your web marketing fairly well. Great thing is that its easier than you have been told.

The 4 Ps of web marketing will provide you enough knowledge to be able to perceive and approach your web-based business in a better, more holistic, way. This gives a concise way of understanding a subject, which is normally outlined by a random array of tips and techniques. Read the rest of this entry »

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