Archive for category Web Business Branding
5 Answers You Must Have to Assure Your Clients Of A Positive Return?
Posted by Hersh Bhardwaj in Web Business Branding on September 9th, 2009
Whether you are a solo entrepreneur, or, a seasoned pro, you must be able to convince your prospects that there is a positive return on their investment if they deal with your company. In simpler words, they must be able to see the absolute benefits of using you. Your sales pitch will not cut this mustard alone. Nor will your brand image. It’s a never-ending exercise that you need to perform with every prospective client. This should be a quintessential aspect of your small business marketing strategy. Read the rest of this entry »
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Are you Hidden Behind A Social Media Glass Wall?
Posted by Hersh Bhardwaj in Web Business Branding on June 20th, 2009
Behind The Glass: Courtesy Flickr
Its happening more than ever. Customers have stopped going to high streets to shop on weekends; kids would rather rent movies online;even pensioners have been given their online PINs to operate their accounts from home.
You’d say whats wrong with little convenience. Life’s getting ever busier. But let me take a step back to look closer.
I dn’t have problems with consumers shopping online,or, researching about their next buy via Kaboodle or Amazon. I have issues with businesses hiding behind that glass wall that’s getting ever thicker. Read the rest of this entry »
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Are You Politically Correct in Your Social Media Interactions?
Posted by Hersh Bhardwaj in Web Business Branding on June 18th, 2009
Politically Incorrect
One of my best friend has a Facebook account, but only to keep in touch with mates. His engagement is limited merely to exchanging pleasantries. He has a bank job to keep, he says. And under the present circumstances where employers are desperately looking for a reason to fire staff, he can’t be found misplacing a vowel in a hard-learned foreign language.
Big brother is always watching. In present scenario when even the most reluctant of business owners are drifting towards a social media engagement, whats the limit of political correctness?
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Conveying Yourself Through the Web Layers
Posted by Hersh Bhardwaj in Web Business Branding on March 31st, 2009
I am a big fan of business branding built around the image of founder, or, CEO. Bill Gates and Sir Richard Branson are shining examples.
But it hasn’t been easy for even the most charismatic of CEOs and business founders to actually go and connect to their prospects and customers. Web branding didn’t exist. Blogs were’nt there. They couldn’t generate raves in forums and websites around the world. ( war-time propoganda has existed for centuries though!).
But it has changed with the advent of web 2.0. As my illustrationon the left depicts, that we are surrounded by certain layers of web. To convey your brand through these layers is the way forward. And logical.
Those who read Seth’s blog would know that this post is inspired by his latest post on personal branding . Read the rest of this entry »
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Apple Compulsive Disorder: How a Mac, an Iphone, or an Ipod can spark obsession?
Posted by Hersh Bhardwaj in Web Business Branding on February 23rd, 2009
Apple Compulsive Disorder
That’s right, for most Apple users it is an obsessive compulsion. For those who do not own an Apple yet, it’s a desire subtler than sex. The two Steves must have never imagined that this brand name would actually become as mystical as the original forbidden fruit. It not only looks tempting it tastes better than anything you have ever licked. The forbidden fruit I mean!
Why is the Apple brand cheesy and irresistible? Why Apple has no competition? What makes this forbidden fruit so popular?
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Cubicle Slave Anonymous,The Matrix, and, Brand ‘You’!
Posted by Hersh Bhardwaj in Web Business Branding on August 17th, 2008
The Matrix image
Do you have a brand identity online?
Let’s reiterate, is your online-business proposition unique? Do you provide a package that nobody else provides?
These questions hold as much value for a web entrepreneur as for an offline brick-and-mortar venture.Maybe more.
Tom Peters in his book BrandYou50 mentions (coins?) the phrase, cubicle slave anonymous (CSA), reffering to Dilbert cubicle workforce who are brandless and faceless entities. I have not read the whole book, only the review by Cody McKibben and I picked up this phrase.
If you remember the film, The Matrix, Neo was a typical CSA.With all his skills and talent he was still confined to his cubicle and a small crappy flat. But he ends up becoming ‘the one’. The process involves rigorous training and hammering by Morpheus who knows Neo is the one. Read the rest of this entry »
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