Content marketing is a very crucial tool used to inform a buyer about the kind of products or services to get. The marketer gets to educate and develop conversations with his audience as he builds the customer’s trust. To get the most out of this form of marketing, one has to ensure that the content shared will be read by many people who will eventually buy your product.
Content marketing aims to increase sales, save on cost and most of all get better customers who will be loyal. If well-executed, this strategy can be of benefit to different types of business: from big companies to sole proprietors. In fact, some renowned organizations, such as P&G, Microsoft, and John Deere, use content marketing.
Below are some of the strategies that can help a marketer make most out of content marketing.
Lure people into reading your content
The first part of your article must be very interesting to attract any reader. To pull this out, you need to know what catches your target clientele, that way putting your best foot forward. It is important to remember that, the first impression goes a long way in earning a client’s trust.
Let the introduction be precise and straight to the point. Also, avoid fillers and self-evident fluff; rather focus on assuring the customer that they are reading the right content.
Get them stuck on your piece
As much as enticing visitors to read your content is essential; it takes more to keep them reading after they have started. Otherwise, you will have them dropping halfway through the work. The following strategies come in handy when it comes to making your content attractive.
1. Drop-off optimization
If you notice that your readers drop off halfway through your content or rather, spends less time on your page, it is wise to look into the problem. By this I mean, look out for what turns off the readers. You can use Google analytics to the loopholes.
After noting the loopholes, try and change them to suit your reader’s preference. This will help you raise your read-through rates by a significant margin.
2. A/B content testing
In content marketing, A/B testing is a process of creating different content from your previous one to see if it will increase conversation or the read-through rates. After caring out the drop-off optimization, one can use the information received to create different or better content and use in A/B testing. This testing will help you know how best to do your work according to your customer’s preference.