If you want to market your business without spending a lot of money on taxation, using a Smartphone will do. This gadget can be more than just a communication device when it comes to marketing. Smartphone marketing is a cheap and effective way of marketing one’s business, especially if one is a solo entrepreneurship. It also consumes less time and requires fewer resources.

 A Smartphone has a lot of features that makes it suitable for digital marketing. We are going to look at how we can use these different features for marketing a business.

  • Asses to social media platforms

A good percentage of people all over the world have at least one social media accounts which they access through their Smartphone. Most of these people are the Generation Z cohort that may have more than two accounts.

As a marketer, you can make use of these platforms by posting pictures or videos of the product or service offered. However, before you start marketing, you have to do some research to know the best platform for your business. You can consider your target audience’s preference: that is the platform they prefer, the time they access these platforms and any relevant trend that will help you to get more clients.

  • Camera

Your Smartphone camera can be very useful when it comes to taking pictures and videos of your product or services. For example, you can take photos of your baked cakes from the moment you started cooking to the final product. You can also make videos of previous customer’s testimonials after they have used your products. These examples go a long way in earning customers trust: they will have a look at what they will be getting.

More so, all social media platforms support photos and videos with others like Instagram majorly working with both. As a matter of fact, social media fans prefer these media compared to writings.

  • SMSs

As much as the use of SMS marketing is considered as an old-time strategy, it can help in many ways. This form of marketing is relatively cheap compared to online texting since it does not require data to operate.  Also, customers can subscribe to daily texts from you on all your products.

 SMSs are very useful when it comes to following up previous clients and also potential customers. You can update them on new products or any change that happens in your business.