Posts Tagged web branding

I am a big fan of business branding built around the image of founder, or, CEO. Bill Gates and Sir Richard Branson are shining examples.

But it hasn’t been easy for even the most charismatic of CEOs and business founders to actually go and connect to their prospects and customers. Web branding didn’t exist. Blogs were’nt there. They couldn’t generate raves in forums and websites around the world. ( war-time propoganda has existed for centuries though!).

But it has changed with the advent of web 2.0. As my illustrationon the left depicts, that we are surrounded by certain layers of web. To convey your brand through these layers is the way forward. And logical.

Those who read Seth’s blog would know that this post is inspired by his latest post on personal branding . Read the rest of this entry »

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The Matrix image

Do you have a brand identity online?

Let’s reiterate, is your online-business proposition unique? Do you provide a package that nobody else provides?
These questions hold as much value for a web entrepreneur as for an offline brick-and-mortar venture.Maybe more.

Tom Peters in his book BrandYou50 mentions (coins?) the phrase, cubicle slave anonymous (CSA), reffering to Dilbert cubicle workforce who are brandless and faceless entities. I have not read the whole book, only the review by Cody McKibben and I picked up this phrase.

If you remember the film, The Matrix, Neo was a typical CSA.With all his skills and talent he was still confined to his cubicle and a small crappy flat. But he ends up becoming ‘the one’. The process involves rigorous training and hammering by Morpheus who knows Neo is the one. Read the rest of this entry »

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