When running a small business, time and knowledge are the two main things we all struggle with. How do you know which is the best platform for your website? Do you know how to design a logo on your own? Which keywords should you be using in a post?
In the list below, I’ve outlined my personal top 3 favorite tools and platforms small business owner should know about.
Do you run a small business or website? Are you finding it difficult to find time to get content written, having difficulty figuring something out in Excel or need help with your marketing efforts? Need a video created? Check out Fiverr. For as little as $5, you can do things like building backlinks, hire a writer, have graphics designed or make tweaks to your website.
Fiverr has been a godsend for me as I’ve used them for things like logo design, linkbuilding, article and blog writing, web design and development and so much more.
I can’t sing Fiverr’s praises enough.
If you’re planning to do anything digital marketing-related like find keywords for a Google Ads campaign, write content for organic search or see what your competitors are ranking for, you need to try SEMrush. This tool is so robust, it will make your head spin with ideas.
A few of my favorite tools are their PLA research tool which gives you Google Shopping insight, the SEO Content Template and SEO Writing Assistant tools which help with strategic content writing and the Keyword Magic tool which helps with insight about similar and related keywords, keyword volume, who’s currently ranking, and more.
I’m not ashamed to say it but I spend most of my time throughout the day researching and creating content using SEMrush.
For those looking to sell online, there’s no better platform than Shopify. When compared to other platforms like Woocommerce or Magento, Shopify is, by far, the #1 e-commerce platform. Whether you’re a beginner or have been running e-com stores for years, Shopify is a great out of the box solution with seamless integration with 1000s of platforms, themes and apps.
Plus, as an added bonus, if you’re currently selling with another platform, you can get a 14 day free trial during which you can mmigrate your current cart. This should allow for ample time to test the Shopify platform and ensure all needed integrations are readily available.
I hope you found some of these tools useful. These are my go-to options for when I personally need to get anything done for any of my sites; whether it be due to a lack of knowledge or time.
If you have tips on any tools you love, please leave themin the comments below.